Business Marketing Article @ Websiteini.com – Probably one of the most frequently heard, and read, complaints of business web sites and blogs is related to bad content. Actually, some of Google’s most far-reaching algorithm changes have been directed toward sites that offered low value. When Google mentions value, usually they’re referring to the quality of the content.
We are in the second decade of the twenty-first century, and the issue of content quality still lives on. You can quite easily rise above almost all of your competition by simply using your brain and focusing on writing and quality of content. Take a huge tip from copy-writing and learn how to connect with your readers on a meaningful level. Part of the time that will be on a logical plane, but you definitely want to think about emotional connections.
Just one way you can reach that goal is by using particular devices that imply more personal communications. As an example, “Have you ever felt so humiliated in your life!” As you read that, it has really an impact than merely talking about the abstract sense of humiliation. You can’t do that at all times, but “you” can be sure to use the word, you, for greater personalization, as well.
If you wish to really connect and get inside the minds of your own audience, and you should, then become one of them. You can make them feel like either you’re one of them, or perhaps you are an absolute expert. Learn about them using your market research, then talk about what you know to be their pain. You must have strong knowledge about their problems, complaints, pains and heartaches.
Occasionally, pick something powerful such as a particular benefit, then increase on it. You could even devote an entire article on one powerful benefit and really pick it apart for the visitor. Stop and think how powerful that can be, and then you will understand that you shouldn’t be at a loss for content. This strategy of narrowly focusing on some essential aspect of your content can be accomplished to great effect. Imagine having a more general article, and in that article you can provide a link for the drilled-down article about
As you have read the above powerful recommendations for more content that packs a larger punch, keep the following point in mind. You must be careful that you don’t too much use any one particular strategy. If you do that, then you will dilute the efficiency of it. So, you can simply create a list of writing devices such as we just mentioned, and then become aware of when using them. In time, if you do this and use them in your writing, you are going to become far more skillful.