SEO copywriting or copywriting for the search engines is the method of writing the web content in such a way that it’s not only appealing to the reader but also goes well with the search engines. It’s also often called ‘search engine copywriting’. So what’s the basic reason to use SEO copywriting? It’s to rank high for your chosen keywords and then convert the traffic by offering the visitors valuable content. Many people confuse this to be some kind of a technical method to manipulate the search engines. But that’s not the case; it’s rather an art of producing quality content that provides the best of value and creates a win-win- situation.
If you can master SEO copywriting, you’ll have the power to rank for your targeted keywords and best of all, maintain your ranking for a long time. Instead of dabbling with the black hat methods and trying to trick the search engines, it always pays to be direct, honest in your approach and give your visitor and the search engines what they want. In this article we will be discussing a few SEO copywriting tips that can help you get started.
Since search engine copywriting is all about writing keyword oriented content for the web, you have to make sure you properly research and analyze your target keywords that apply to your business using keyword research tools. This is important because if you use un-targeted keywords, then it will affect your ranking.
You can use your chosen keywords in appropriate places such as headline or the title of your article. Since the majority of the readers decide if they want to read your content by looking at the headline, it should be attention grabbing. You can also use these keywords in the starting of the content body, since search engines use the starting lines as the description of the content.
You can also use the keywords in your subheadings/side headings. This helps the reader navigate more easily and also makes the website look more SEO friendly. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. If you repeat the keywords too often, it might make it look like spam. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
A critical factor that many people forget taking care of is, proof reading. Once you’re done writing your content, you should always proof read it. This stops any unknown spelling errors and grammar mistakes from creeping in. And also makes sure that the flow of the content is smooth. Having error-ridden articles just gives out an unprofessional impression to the reader.
Last but not the least; keep in mind that the copy you will be writing is always about the reader who’s reading it, it’s not just about impressing the search engines. Even if you get a thousand unique visitors a day, if they’re not converting, then it’s of no use. So targeting the readers with quality content will help you achieve both the goals.